The WORLD FRANCHISE COUNCIL's Principles of Ethics
I – PREAMBLE
-These principles are based on the common principles and experience of 34 countries representing the 5 continents ;
- Each of the World Franchise Council's national franchise associations or federations has contributed to its formulation, and ensures its promotion and specific interpretation in their respective countries ;
- These principles are not intended to be a law. They describe good professional conduct amongst the actors in franchising around the world.